Celebrity rich dude Donald Trump has been teasing a "big announcement" about President Barack Obama for a few days. It turns out the announcement was actually about Donald Trump.
If Obama releases his college and passport applications and records by 5 PM on October 31, Trump has pledged to give $5 Million to the charity of the President's choosing.
While on the surface, this seems like self-promoting grandstanding from a wealthy Republican who has made no secret of his animosity towards the President, there is a clever aspect to all this.
With less than two weeks to the US election, Obama's response could be a major factor. If Obama declines the offer, the question will be 'what is he hiding?' As Forbes contributor Rick Ungar noted, even if Obama releases the documents, sceptics will, as with his long-form birth certificate, challenge their authenticity.
Whether this has any affect on the election is hard to say, but it is doing what Trump intended, which is to put the attention-seeking developer into the limelight.